Gas Jockey

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When I first went to McLaren I worked on a lot of retail stuff. That meant the stuff had to include a price point. But that didn’t mean it couldn’t be clever and have an idea to it. This campaign was a great demonstration of how to quickly get someone’s attention about the efficiency of the car.  I remember being complimented on this stuff by other creative people at the Agency.  A shout out here to Marta Cutler and Dave Kelso for being great group creative directors on a lot of our automobile stuff.

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