GMC Trucks Jimmy SUV

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We bought space underneath the weather map in national newspapers.

Our clients loved this campaign and so did the awards judges. This was also the introduction to the tagline 365 days a year. We told the client it would be tricky during a leap year, but we’d do a full page ad to explain the extra day, which we did. This was one the first of many campaigns I partnered with the late Bob Anderson, an amazing artist and human being.

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