The GM Card

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We were looking for a way to demonstrate how you could enjoy yourself at a spa and be earning points toward a car at the same time. And we had to fly to Miami and stay in a really nice hotel where everything was white – even the remote control for the television.  So you couldn’t find it if you left it on the bed or the floor because everything blended together. The tagline was really a question to ask yourself, What’s your card done for you lately? If the answer is not much, maybe you should look into one of these. Jamie Way was the art-director on this campaign and one of the best idea people I ever worked with:)

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